We help SMBs reach high-value prospects through tailored, strategic B2B sales development.

If your ideal customers hard to reach, somewhat limited in quantity and/or have high LTV (life-time value) potential, let's talk.

Since 2017, VAL 3 has taken a strategic approach to B2B sales development by ensuring the right outreach strategy is created and implemented to optimize prospect engagement.

Success in B2B sales development starts by aligning a specific offering, with a specific use case, that is designed to solve the problems of prospects within a segmented and precise ICP (ideal customer profile). It then entails ensuring that the right outbound approach, outbound cadence and multi-channel messaging is applied.

Most outsourced sales development agencies and consultants don't operate this way. They have their defined approach and force fit it regardless of the offering, the ICP size, and regardless of each prospect's LTV potential.

Our focus is strategic ABS (account-based selling), PBS (person-based selling) and channel development, deploying right-fit strategies and tactics to reach high-value prospects and build up a healthy pipeline. After serving more than 100 B2B clients, we know that...

Winning in B2B sales is a strategic and tactical balancing act.

Where VAL 3 comes in...

1. create

We'll help you identify the ideal offering for sales development, create or refine your value proposition, create segmentation strategies per ICP, and formalize the ideal GTM approach.

2. promote

We'll take your product, service or solution to market via the optimal outreach strategy, direct to target customers or through strategic channels to build up the top of your sales funnel.