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Why Trust Us?

Refer to our FAQ and Testimonials - then keep scrolling.
We ensure our clients are as clear as possible about what they can expect from us.
Here’s what we DON'T DO:

Inflate projected results in order to close the sale

  • Nothing erodes client trust as much as over-promising and under-delivering. We try to walk the line of giving clients legitimate hope of achieving desired outcomes while not promising the moon (but doing our best to deliver it).

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Keep the delivery resource a mystery until the project starts 

  • Our clients will know who they’ll be working with prior to the commencement of every project. Equally as important, they'll feel confident that the project lead is qualified and capable to produce the results they are looking for. Spoiler alert, each project is led by our Founder, Brennan Farrell.

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Lock ourselves into a rigid process

  • SOPs are good and enable value-delivery through efficiency, however, they should be guidelines as opposed to strict rules. At the end of the day, our clients hire us to get results. If our initial strategy doesn’t work, we don’t waive the white flag. We get creative, think outside the box and go the extra-mile in order to get our clients a strong ROI.

Here’s what we WILL DO, as defined by our three Core Values:

Integrity​:

  • We follow through on commitments and are reliable in small and big things. While this sounds simple, most people aren't consistently trustworthy or reliable. We are. 


Punctuality:

  • We’ll be on-time with every deliverable, meeting or deadline, and will communicate at optimal levels of efficiency and speed. Most people aren't punctual. We are.


Tactical Persistence:

  • We’ll face momentary setbacks with determination and creativity to achieve the desired outcome. B2B sales development can be a messy game, but what fuels success is the consistent interjection of renewed hope. This comes from relentless planning, execution, and iteration until the desired results are achieved. Many people don’t have the endurance, creativity or persistence to figure out how to win. We do. 

VAL 3 was founded in 2017 by Brennan Farrell. Through Brennan’s leadership, VAL 3 has created over $20M in pipeline and revenue for 100+ domestic and international companies through deploying strategic, cold outbound services. 

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A Word From Our Founder
"Success in B2B business development comes down to one's ability to adapt their strategy based on the offering, use case and segmented ICP. Taking a customized outreach approach while operating with integrity, punctuality and tactical persistence creates a potent mix.

I don’t just operate VAL 3 from the lens of our Core Values - I live my life by them and have figured out how to apply them to B2B sales in a way that fosters trusting relationships and creates short and long-term wins.  I want to make the best use of our client's time and investment, and that comes from implementing the right strategies and tactics through a values system that produces results.

If you're not looking to outsource your B2B sales development, perhaps your internal sales team needs to be empowered across their workflow - if so, I created
The SDR Growth Mindset Course to do just that. If you are in need of strategic sales advisory or coaching, visit brennanfarrell.me
- Brennan Farrell, VAL 3 Founder and Principal

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